A few years back, I had the distinct pleasure of visiting the headquarters of Southwest Airlines in Dallas, Texas. I was given a tour, and one statement appeared everywhere. I mean everywhere.
“Count on me to OWN IT. We are all ambassadors of our culture.”
We all have to be willing to own our roles in the memberships in our lives. We have to find time and space to filter out the distractions, take stock of the memberships in our life, remember the mission and purpose of each, release the baggage that is weighing us down, cast a new vision for how we’re going to contribute to strengthen our memberships in the future, and then respond by putting compelling action into motion.
Again, I’m saying this as much to myself as I am to you.
We have to own the growth of these memberships and do so by going through the renewal process of remembering. One step at a time. Point A to B to C to D.
We have to be the best ambassador of the culture we’re looking for on our teams, in our companies, in our marriages, in our families, with our friends, and in the communities we serve.
If we don’t own it, then it probably isn’t possible.
Jason Barger is the globally celebrated author of Step Back from the Baggage Claim, ReMember, and the newly released book Thermostat Cultures, as well as a coveted keynote speaker and leadership consultant. More importantly, he’s striving to be an above average father, husband, and friend.
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