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Put Your Actions ‘Above the Line’

As far as I can discern, the phrases “above the line” and “below the line” were first coined at Procter & Gamble in 1954 when accountants and marketers tried to…

Things We Know Vs. Things We Do

I hear the dreaded question: “How have you been doing with your flossing?” The deep swallow I take while the practitioner probes my open mouth and inspects my gums reveals…

Is It Time to Change Your Language?

The precision of language is critical. What might mean one thing to one person means something else to another. Language isn’t perfect, but it’s all we’ve got. So, the precision…