You may know the old marketing adage about The Rule of 7. The concept is that someone has to hear a message seven times before they will take action and…
As far as I can discern, the phrases “above the line” and “below the line” were first coined at Procter & Gamble in 1954 when accountants and marketers tried to…
When you walk into a System of Strength gym in Columbus, Ohio, you’ll see phrases such as “Keep Moving” and “Find A Way” displayed everywhere. The cinder block, exposed lighting and…
Some of you have heard me say I’m not sure I believe in long-range plans anymore. Let me explain. What I don’t believe in is the arduous process that so…
I hear the dreaded question: “How have you been doing with your flossing?” The deep swallow I take while the practitioner probes my open mouth and inspects my gums reveals…
The last few years have not been enjoyable as it relates to watching my parents struggle with their health. I lost my mother to cancer in 2015, and my father was in…
Have you ever driven down the road and approached a sign that makes you giggle because you know that the true message of the sign has been lost in translation? It’s obvious…
NBA executive and former NCAA and professional basketball star Shane Battier will join Jason Barger, Howard Behar and others as a speaker at the second annual Thermostat Cultures Live event…
The precision of language is critical. What might mean one thing to one person means something else to another. Language isn’t perfect, but it’s all we’ve got. So, the precision…