Season 3 Episode 16: Love in Business

Howard Behar & Jason Barger
Howard Behar & Jason Barger at TCL event

Love is not a term often used in business. Yet, countless studies, research and surveys continue to find that people want to feel they are appreciated, valued and contributing to a Mission greater than self. Howard Behar, former President of Starbucks, says love does have a place in business and the best realize it.

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1:30 – Jason introduces the podcast. Welcome back to the podcast and thank you for listening. We wish to create content that engages your mind and heart and allows you to step back and think and add some positivity to your life. This podcast is about positive momentum and positive solutions.

2:43 – Jason talks about love in business and some interesting stats behind today’s episode. People want to feel valued, that they are contributing to something that is greater than themselves.

5:24 – Jason talks about Howard Behar, former President of Starbucks and the impact he had on Jason after their first visit. Checkout Jason’s book mentioned in this episode Step Back from the Baggage Claim.

Be a servant leader, serve each other and serve the world.

8:42 – In 2018, Howard Behar received a lifetime achievement award for his work with Starbucks. Jason reflects on that night and the business lessons that Howard shared with everyone. It was said that Howard infused the word “Love” in their business.

10:18 – In business it is not about the P&L statement, the balance sheet, the stock price but about the people. We lose sight of what it is really about. The best leaders know that it is about serving each other, it’s about people. Checkout Howard’s book, It’s Not About the Coffee.

12:23 – Our role as leaders is so that we can all serve a role that is greater than us, then rally others to that mission. Center on the mission, rally people every day to serve.

13:02 – Jason talks about what business lose sight of, it’s not about posters on your walls but about having posters inside your people.

Look your people in the eyes and ask them how you can help

Questions to Ponder:

  1. Who on your team needs to feel love and appreciated?
  2. In what intentional ways can you serve your customers and your teammates?
  3. Is your team focused on serving others or just a transactional relationship?

Remember, the word “love” does have a place in business. We can love, care for, appreciate, and serve people.

If you like the podcast, have a question, or just want to share your thoughts for about daring to begin please leave a comment below or please leave a review on Apple Podcasts or Google Podcasts.


Conversations and micro-thoughts to engage your mind and heart.

A thermostat is proactive. It sets the temperature in a room. Controls the temperature. Regulates the temperature. But in today’s distracted, fast-paced and digital world, it’s easy for individuals and organizations to act more like thermometers, slipping into reactionary thinking, becoming scattered and inconsistent. The most compelling leaders, teams, organizations, families or collection of humans of any kind operate in thermostat mode. They calibrate their mind and heart to set the temperature for the vision and culture they want to create. Jason Barger, globally celebrated author, keynote speaker, and founder of Step Back Leadership Consulting, is the host of The Thermostat, a podcast journey to discover authentic leadership, create compelling cultures and find clarity of mission, vision, and values.